In January 2019, Hostway and Hosting.com merged to form Ntirety, a global leader in providing managed cloud services to enterprise organizations. As part of the merger efforts, the company required a new brand presence that would harness the power and potential of the legacy brands, but also elevate the new organization to a higher playing field.
The rebrand required a new logo, website, and the reformatting of hundreds of content pieces. Additionally, a marketing campaign was developed to introduce customers and prospects to the new name and site.
Art Director: Suzette Tavera
Copywriters: Courtney Abud, Cali Thompson
Creative Director: Courtney Abud
Process Involvement:
Creative direction for new branding items, content, website, and related assets
Copywriting assistance for all content
Message mapping and content strategy
Vendor relations