TD Ameritrade Acquisition Pages

To encourage Registered Investment Advisors (RIAs) to custody with TD Ameritrade as they left the wirehouse or were growing their firms, we built two robust resource hubs, complete with original video content that was tailored to both audiences. Using interviews of actual RIAs who had been in our targets' shoes, these sites provided targets with unique insights and a large library of additional resources.

This campaign is the winner of a Bronze FCS Portfolio Award for B2B Web Video (May 2017) from The Financial Communications Society and a Killer Content Award for Video Content (Feb 2017) from Demand Gen Report.

Breakaway Broker Audience

RIA Audience

Art Director: Jessica VanNess
Designer: Larry McCollum

Process Involvement:

1. Concepting
2. Message mapping
3. Content auditing
4. Content creation
5. On-site direction
6. Interview work
7. Copywriting for email, direct mail, display ads, blogs, video scripts, and more